A Growth Marketing Agency’s favourite strategy From Halloween to Christmas
It would appear that B2C marketers have it made when it comes to coming up with social media holiday fun, what with the explosion of witty films full of yule logs and ugly Christmas sweaters, as well as amusing giveaways and holiday gift suggestions. However, what if your firm is B2B? In what ways may you benefit from the season’s excitement?
If you’re looking for Christmas marketing inspiration, keep reading to discover eight sources of inspiration. Many of these concepts may also be applied to a winter-themed event if you’d want to avoid any religious overtones.
One of the most important times of the year for business-to-consumer enterprises is Christmas, which is celebrated in 160+ countries. True, but what about business-to-business markets? Is there potential for business-to-business transactions as well? In a word, yeah!
In every industry, the Christmas marketing machine is in full swing. During the festive season, advertisers bombard us with commercials wherever we look.
This festive season, internet shopping in the United States will see a substantial dip, from 32% in 2020 to 14.4% in 2021. Despite this reduction, Christmas sales for retailers as a whole are expected to increase from 6.2% in 2020 to 9.0% in 2021, the most considerable rate in years, as customers who bought online last year plan to return to brick-and-mortar establishments.
B2B sales might be boosted with the help of holiday marketing efforts.
Most notably during the holiday shopping season, when consumers are more open to spending.
Some low-effort, high-reward B2B marketing strategies are discussed in this piece. Also, you can put them through their paces even if you’re just getting started.
Most of us think of a business-to-consumer (B2C) or other brand that targets consumers when we consider Christmas marketing initiatives. However, B2B companies lost out if they don’t prepare in advance to take advantage of this lucrative season. It’s not any less possible for B2B holiday marketing initiatives to succeed if they’re prepared carefully.
Touch points with customers and prospects that focus on goodwill and feel-good sentiments are exceptionally well timed for businesses seeking a strategy to boost sales at the end of the year.
By running a festive themed ad campaign, you may help consumers feel more connected to your business and its values.
But before we get to that, let’s talk about the some creative ways to launch these kinds of ads :
Whether you’re a business-to-consumer or business-to-business company, there are countless creative options for making a humorous video to share with your social media followers.
Let’s Create a Festive Video Greeting Card in Minutes Using PosterMyWall
Customers are more likely to make a purchase when they are confronted with a sense of urgency, such as in the form of a limited time offer or a real-time stock counter, according to surveys of successful eCommerce companies. Personally, I think the festive season is the perfect time to introduce such innovations into your marketing campaigns.
Perhaps you have a limited supply of a certain item and you want to let your social media followers know or maybe you have a limited time offer (free shipping/discounts) on certain goods.
The “FOMO” commercial at Target hits all the right notes. In addition to selling a Christmas tree, which is a must-have for every holiday party, Target is currently offering them at a 50% discount. Better still, the firm provides free shipping and returns on all orders.
The spirit of giving is central to the Christmas season, as is common knowledge. In order to attract and retain consumers, your company provides them with discounts and other perks. But what about the people who live around your business but don’t buy from you?
Take part in or organise a social event for a good cause. Think of the many ways in which you may be of assistance to them. You could organise a food or clothing drive, for instance, or give away a portion of your profits.
There’s no need to establish a dedicated charity arm at your company. Giving a portion of proceeds to charity is a simple way to give customers an additional reason to buy from you.
You may also get your consumers interested if you do the right things. Make sure that you’re using this as a chance to serve others, and not to promote your company.
Put yourself in the mood for the celebrations by spicing up your social media banners with some wintry or holiday-themed imagery. This can be done on Google+, Facebook, LinkedIn, and Twitter. You may even get into the holiday Christmas spirit with your profile picture if you want to.
Your most socially engaged customers will likely appreciate an eBook, a new content feature, the launch of a community, or the discovery of ways to surprise and delight them. If a business is looking for fresh holiday marketing ideas, HubSpot could recommend checking out the company’s #HolidayHub.
One of the best ways to reconnect with customers that have drifted away is through the use of a digital catalogue. Stunning images, carefully created graphics, and high-quality design are some excellent methods for presenting all of the things in the same manner as a physical catalogue, but without the price of printing them.
Make an online catalogue where each product photo is a clickable link to its own dedicated web page. The company may publicise the holiday catalogue in the same places it advertises its other material, such as on social media, in a blog post, or as a menu option on the website.
