Veksa is UK-based digital marketing agency specialising in seo, paid ads, social media and CRO
Veksa: A Digital Growth Company
Veksa’s digital marketing services can be used individually but are most effective when combined to create a powerful growth strategy or “hack”.
What this means is simply, that through testing and analysis, we determine, which services will work best for your business and in what combination.
Our mission is to harness the very latest technology to support any ambitious digital growth strategy. We harness digital technology to grow your business.
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Conversion rate optimisation
CRO ensures that visitors to your website also perform a desired action. For example, making a purchase.
Search engine optimisation
SEO is the process of improving a website’s visibility and ranking in the search engine results pages (SERPS). SEO refers to organic (free) methods.
Social media marketing
SMM incorporates both organic and paid social media marketing to increase sales and reach. including content creation, paid advertising, influencer marketing and social listening.
Pay per click
PPC is a type of paid for advertising whereby a client pays every time an ad is clicked on. It is a proven method for driving traffic to your website quickly.
App store optimisation
Much like SEO, ASO improves your app’s visibility within an app store.
Complete website analysis
The process of understanding user behaviour on your website.
Conversion Rate Optimisation
Search Engine Optimisation
Social Media Marketing
CRO ensures that visitors to your website also perform a desired action. For example, making a purchase.
SEO is the process of improving a website’s visibility and ranking in the search engine results pages (SERPS). SEO refers to organic (free) methods.
SMM incorporates both organic and paid social media marketing to increase sales and reach. including content creation, paid advertising, influencer marketing and social listening.
Pay Per Click
App Store Optimisation
Complete Website Analysis
PPC is a type of paid for advertising whereby a client pays every time an ad is clicked on. It is a proven method for driving traffic to your website quickly.
Much like SEO, ASO improves your app’s visibility within an app store.
The process of understanding user behaviour on your website.
We use insights to understand your customers and drive growth
The Insight Phase
All our digital marketing activities are performance driven. We don’t go with our gut or what we think will work best.. we go with the data.
The growth strategies we recommend begin with a SWOT or “Big Picture” analysis. This allows us to really dive deep and understand the workings and ambitions of your business. Our team of technicians will also look at your current digital activity to figure out what is working for you and what isn’t. We take note of past campaigns and look at their successes and failures.
An evaluation of your customers’ UX (user experience) can also take place in this phase.
All the time gathering valuable insight.
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Stay ahead of your competition
The Competition
As part of the insight phase, we also like to look at the competition. What are they doing well and where does your business outshine them already? Which keywords are they using and where are their customers coming from? What is worth emulating and what isn’t. These are the sorts of questions we try to address when looking at the competition.
Find your target audience and create the right digital strategy
The Audience
Who are your audience? We need to understand who we are addressing and who we are marketing to. Their age, interests and where they hang out are all crucial to a successful digital marketing campaign. This phase could include social listening as well as a thorough keyword analysis.
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The consumer and sector analysis
As part of our insight phase, we can also look at your sector as a whole if required.
Creative
Although Veksa’s leaning is towards technology and data, we have experienced and talented creatives on-hand to support with brand messaging and creative.
What next?
During our insight phase we will present you with an initial proposal, which we will talk through with you on a scope call. This will include all the digital marketing services available, which we think will benefit your business.
The services we propose will always work better together, but when we scale the strategy, we will ensure we only choose the services, which will generate the most ROI for your business. We can start small and build..
Testing phase
After the initial insights, we usually begin a testing phase.
This is when we conduct extensive growth experiments and analyse the data to begin the main phase of our digital marketing campaign.
We formulate hypothesis, depending on the outcome of our experiments. This forms the basis for our strategy going forwards
Speak to us now to grow your digital business
Why digital marketing is key to growth?
Why Digital Marketing?
Veksa is a digital growth agency. Our purpose is to grow your digital business.
Digital marketing is vital in supporting your business goals. It can drive new customers to your business and leverage existing ones, through upselling and referral. Its reach is almost unlimited and digital marketing can reach a much wider audience than traditional marketing.
It also enables you to convey your business’ message and for your customers to connect with you personally. You can add value and stay relevant through your online presence.
It is much friendlier for smaller budgets, than traditional advertising and can be scaled up or down accordingly.
Ultimately, it can be instrumental in creating the self-sustainable sales model or AARRR funnel, which Veksa advocates. Leveraging all the element of the sales funnel (acquisition, activation, retention, referral and revenue!